tag:blogger.com,1999:blog-59389939839513696062012-02-16T11:00:18.533-08:00Supplementary notes to WWBIC seminar conducted by Remigio Joseph De UngriaBong De Ungriahttp://www.blogger.com/profile/03364808224207323052noreply@blogger.comBlogger21100tag:blogger.com,1999:blog-5938993983951369606.post-19287117447514536782009-05-10T22:47:00.000-07:002009-10-14T21:44:24.765-07:00Regardless of business size, there are 10 things that you can do tomorrow to effectively market on a shoestring budget. Details of these are available during the "Marketing on A Shoestring" seminar.<br /><ol><li>Google your company’s name, its products, your name and your competitors. </li><li>Create a positive 24/7 web presence for your company, products, your name. Set-up multiple and regularly updated websites and blogs.</li><li>Develop or join the “nets” that will link you to your customers.</li><li>Implement the 13P approach to strategic marketing planning. (See next article below)</li><li>Leverage the positive impact of your efforts. Multiply!</li><li>Inspire “word of mouth” advertising. Team up with opinion leaders &amp; initiate events that create awareness and encourages trial.</li><li>Boost credibility &amp; brand equity. Consider co-branding projects.</li><li>Establish long term relationships. Use multiple touch points. Build actionable databases of emails, addresses and phone numbers. </li><li>Utilize your unused capacity to encourage product trials.</li><li>Measure and analyze cost-benefit of marketing activities.</li></ol><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5938993983951369606-1928711744751453678?l=effectivemarketing2009.blogspot.com' alt='' /></div>Bong De Ungriahttp://www.blogger.com/profile/03364808224207323052noreply@blogger.com0tag:blogger.com,1999:blog-5938993983951369606.post-57648024233056107842009-05-10T22:26:00.000-07:002009-08-26T20:14:04.038-07:0099% of companies believe that they don’t have enough marketing money to spend. Yet 100% of companies will eventually fail if they don’t spend enough on marketing. So how do you market on a shoestring budget?<br />I recommend a simplified, but comprehensive approach to your marketing planning. This is often referred to as the 13P’s approach. The first 7 of the 13Ps are related closely to marketing and are discussed here...<br /><ol><li>Potential Market- Includes Universe of Customers, Competitors and Stakeholders</li><li>Primary Target Market- who will benefit most from your product/ service</li><li>Position- what unique message are you telling your PTM (primary market) </li><li>Product- what needs, wants, expectations does your product solve </li><li>Price- how much do you charge </li><li>Place- where/how is your product available to its market</li><li>Promo- how are you communicating to your PTM (covers advertising, sales promotions, personal selling, public relations and direct marketing) </li></ol><p>If you spend time to really put down your 13Ps and compare this to what your primary market can get from its competitors 13Ps, then you have made a major step in identifying how to spend your shoestring marketing budget effectively.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5938993983951369606-5764802423305610784?l=effectivemarketing2009.blogspot.com' alt='' /></div>Bong De Ungriahttp://www.blogger.com/profile/03364808224207323052noreply@blogger.com1